Fourth Canvas: The dawn of a new day

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Signaling the dawn of a new day, Fourth Canvas has evolved to become an integral part of the digital re-birth in a 21st century.

Fourth Canvas, an organisation located at Oba-Ile Estate, Akure in Ondo State and delivers services which include brand identity, logo design and all forms of graphic designs and work while targeting start-ups and Small and Medium-Sized Enterprises (SMEs).

The organisation began operation in 2015 with a brand name VGC Media between 2011 and 2012 and with clients including Ondo State Government, Peter Adegoke Foundation, RED Media, Prunedge, Twick Media and religious bodies, Nike Adeyemi Ministry among others.

Managed by a team of 15-member staff the organization aims to break borders and barriers establishing brands in different African countries and finally take over the world.

Victor Fatanmi, Art Director, Fourth Canvas
Victor Fatanmi, Art Director, Fourth Canvas

In what he described as the dawn of a new day, the Arts Director and CEO Mr. Victor Fatanmi disclosed the dramatic turnaround in its customer database and sales while it looks forward to better years ahead.

As a way to get over the power supply challenge that has threatened the survival of business in Nigeria, Fourth Canvas has been driven by focus with the belief that the organization can reach whatever height set.

For them, one of the strongest ways of combatting challenges is identifying and developing excellent processes to achieve goals as this is something the organization has employed in its operations.

Fourth Canvas wades off competition by staying focused which has become an advantage over other similar start-ups. Hence, quality services are guaranteed owing to specialization.

As the saying goes, “If you do not have a mentor, you will puncture,” the CEO of Fourth Canvas has clearly stated the influence proper mentoring had on the development of the brand while it leverages on its relationships with some of the brightest minds and companies in the industry, including Chude Jideonwo of RED Group, an award-winning journalist and media entrepreneur.

Kola Oyeneyin who is the CEO of Auto genius, a car insurance comparison platform.

With regards to their operations, Landor Global which has been in existence for over 100 years has been described as a major influence on Fourth Canvas. However, on the international scene, Richard Branson, the CEO of The Virgin Group has hugely been an inspiration to the brand.


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